How to make your coffee business unique?
In Seattle, Washington, Lori Bowden, an entrepreneur, has found the answer. Her company, Cowgirls Espresso, is a coffee drive-trough kiosk company. She knew her coffee kiosks were have to stand out in Seattle, due to the sheer number of them. So she painted the espresso kiosks white, and covered them in big, eye-catching black cow spots. Then, one unusually hot summer, an employee asked if she could wear a bikini on wednesday to stay cool. Since then, they have discovered an entirely new niche coffeemarket. Lori Bowden, which now owns up to 10 different kiosks has continued to use this wonderfull idea and exploit it.
Now, every employee which is hired is a well-looking female with just the minimum clothing required by law. Based on a different theme every day, the employees have to dress up differently.
There is Military monday, Cowgirls tuesday, Bikini wednesday, School Girls thursday and Fantasy friday. This last one, Fantasy friday, is the most beloved one. The employees can wear whatever they want and even give the customers an input on what they’ll wear. The concept has been very popular since then.
For more info visit Cowgirlsespresso.com


