Douwe Egberts unveils a conceptual coffee machine, called BeMoved. It is the world’s first coffee machine that can be operated by movement alone, bypassing the need for users actually having to touch it. BeMoved was developed by a small team at the Research & Development department in Utrecht. The project enabled Douwe Egberts to experiment with technology, interactive design and new types of coffee. BeMoved is intended as a source of inspiration for future global innovations in the area of coffee.